Analytics & analysts

The question you can’t settle. Settled.

Send us the thing your team keeps arguing about. We return a verdict — the number, the interval it survived, and the analyst who tried to break it and couldn’t.

Verdict #4,118defeated
Is the paid acquisition channel profitable after clawbacks?
−12.8%margin
−16.0 … −9.395% interval
n = 41,206orders, 90 days
2 of 2analysts agree

What would reopen it: a clawback rate below 4.1% for two consecutive months.

4,118questions closed
2analysts per verdict, working against each other
100%of estimates ship with a deflated interval
0dashboards. Ever.

What you get

The number isn’t the answer. The fight is.

Three things, and every one of them comes with its own way to be proven wrong.

Analytics

A versioned API. Every figure carries its sample size, its deflated interval and the checks it passed — because a mean without its loss distribution is how you get fooled.

Analysts

Two people per question whose job is to break the result before you see it. Each keeps errata by name. Nothing reaches you that one of them didn’t try, and fail, to kill.

Verdicts

Closed questions, not open charts. A verdict says what’s true, how sure we are, what would change our mind, and what it would cost you to find out yourself.

resigned · n = 1,204 estimate, weekly
noise verdict interval 0.41 → 0.02

A question, before and after

It stops moving when it’s beaten.

Most analytics shows you the noise and calls it insight. We keep pressing a question until its interval closes and it resigns to a single line. That line is the deliverable.

If it won’t close, we say so. A clean negative is worth more than a hopeful maybe, and we charge the same for both.

How a verdict reads

Every row is a question that lost.

Example output — the shape every answer takes. A claim, a number with its interval, a status you can act on.

QuestionEstimateIntervalStatus
Does the new onboarding lift week-4 retention?+0.4 pp−1.1 … +1.9open
Is the paid channel profitable after clawbacks?−12.8%−16.0 … −9.3defeated
Which price point maximises net revenue?$29$27 … $31defeated
Does the referral bonus pay for itself?1.7×1.3 … 2.2defeated
Is the March spike a regime change or noise?noisep = 0.34defeated
1

Ask.

A question with a decision behind it. If nothing changes depending on the answer, we’ll tell you not to pay for it.

2

We fight it.

Sample it, deflate it, split it, try to reverse it. Two analysts, working against each other, both keeping score.

3

It resigns.

You get the verdict, the interval, the errata, and the one thing that would reopen it. Over the API or in writing.

Start with a key.

The API key is free and works the moment it’s issued. To buy verdicts, analyst time or higher limits, contact support.